#SEO SUCCESS STORY FULL#

With our full set of data, we were able to determine the best keywords to target.We whittled down the list, nixingВ all queries with zero search volume and those with unattainable competitiveness.

We asked the client to rank the keywords for relevance and importance to their brand.We then ran them through a battery of tests вЂ“ monthly search volume, organic competitiveness, and SERP crowding.Questions-based queries, solution-oriented queries, shopping-based queries. Looking at the clientвЂ™s products and services and jotting down every possible search query a human could possibly enter to find their website.How do you do keyword research for a client that doesnвЂ™t have the first clue what their audience is searching for? The answer is, you make a massive list and work directly with the client to narrow it down for relevancy. DonвЂ™t forget this step, or you will be throwing gasoline on a fire! ItвЂ™s keyword research time ItвЂ™s like submitting a change of address to the post office. We did this by changing the existing URLs and submitting 301 redirects from the old locations to the new locations. When we made this switch for our client, their site went from flat and equal to structured and weighted. This tells Google that /some-serviceВ is the parent to the product /some-specific-solution. For our previous example it should have looked like: /some-service/some-specific-solution. Ideally, your site should follow a logical hierarchy that indicates parent-child relationships. Not only is this a nightmare to to make sense of in your web analytics tool, but itвЂ™s also sloppy SEO. Have you ever seen a website where every page is orphaned on the root domain without a subdirectory? It looks like this for every page on the site: /some-page. Lastly, we did some some technical cleanup: 404s, rewrite meta descriptions, etc. optimize on-page for existing landing pages.Designate how each keyword will be used:.Identify the supposedly вЂњnon-existentвЂќ keywords to target.Set up a new URL structure and 301 redirects from old addresses.Second, they had no hierarchical URL structure, which we call вЂњflat.вЂќ So Google had no clue what parent-child relationships existed between pages, and therefore treated them all with the same level of importance вЂ“ which was roughly zero. (Technical SEO projects often turn into a game of whack-a-mole.)ДЇor starters, they had no idea which search queries to target because they didnвЂ™t know what kinds of questions their audience asked. Our client started an SEO project with us because they were generating zero search presence for a cluster of reasons. But no, there is no such thing as вЂњno keywords to target.вЂќ ThatвЂ™s crap. That was the prognosis our employee received from a вЂњfriend who worked at GoogleвЂќ when soliciting advice on our extremely niche client. B2B Content Marketing: A Comprehensive Guide.

Seo success story